Originally published by So’lano Music Group.

So you’ve got a few tracks up on MySpace, where your status is being updated automatically though Twitter, which also updates your ReverbNation, where you’ve emailed your street team to get their help promoting your release party. The album drops on Tuesday, with mp3s and physical copies available through CD Baby, and TuneCore is putting your tracks up on iTunes as well as getting a Ping profile set up. You’ve got all the links on your Facebook fan page, where you’ve been promoting a contest on your website to crowdsource remixes for a bonus EP you plan to release just in time for your spring tour, which is being sponsored by the local record shop that backed the Battle of the Bands you won last month.

Whatever happened to just writing songs?

At a certain point you need to draw the line between promotion and distraction. Visibility is key — you can’t be discovered if you don’t get noticed — but if you don’t have time to produce content, what are you selling?

There are innumerable services available online to help you showcase, promote, and sell your music, but if the time it takes to maintain them all starts to overtake the time you spend on the music you’re trying to feature, it may be time to cut back. Figure out what services are doing the least for you: the pages with the least traffic, the services that don’t provide anything you can’t get elsewhere, the sites with interfaces so cumbersome that you dread having to update them.

It is important to try to get your band seen and heard as much as possible, but if you try something and it doesn’t work, or doesn’t work well enough, then let it go and focus on the things that are working: the high traffic, high-functioning, highly rewarding pages that are doing what they said they would: making it easier for you to make music.

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